WARIDI CASE STUDY:
DESIGNING AND IMPLEMENTING WASH PRODUCT DEMONSTRATIONS
The Project Objectives
1. Increase awareness and utilization of sustainable multiple-use water and sanitation services
2. Live demonstrations of sustainable multiple-use water and sanitation services in WARIDI
Exp designed and is implementing the Campaign with Social Accountability in a bid to address:
Enabled environment, Build Demand and Increase Access for water, sanitation and Hygiene in few selected
livelihood products. It involves three main activities which are: womens' forums, entrepreneurship forums
and road show events.
Enabled environment: During pre-production, Exp sought consent from the Regional administrative
secretaries (RAS). With the permit from RAS in hand, the team organised the meetings with the responsible
Local Government leaders to ensure their support and endorsement for the campaign activities. After
alignment with local government and other leaders, venue logistics were organised.
The sales team recruited local distributors by identifying local WASH microenterprises. This was achieved
by reaching entrepreneurs in each ward through door to door visits to their shops. The sales team held
entrepreneurship sessions for these shop owners in order to communicate product introductions,
opportunities and benefits for distributors.
Public Address: Branded vehicle with sound and presenter drove across the ward inviting people to the
activation event and demonstration.
Women Forums: Seminars conducted to existing women's groups to sensitize them to utilize the WASH
opportunities. The forums are moderated by two facilitators.
Entrepreneurship Forum: These were seminars conducted with the small groups of local micro-enterprises.
The message convened was intended to sensitise them to utilise the opportunities from the Campaign.
Community Mobilisation Events: Community events used to amplify the campaign, create awareness
and also include one to one product demonstrations with the target audience.
Only a few manufacturing partners managed to issue product communication materials, such as fliers, to the audience at Exp events.
A Feedback meeting with all partners was conducted and a solution was found. Exp trained Brand ambassadors on all the manufacturing partner's products, which primarily resolved this challenge as they engaged the audiences directly.
The Implementation achieved four milestones in total. Exp completed Milestone Two with the
Exp built awareness of WASH and livelihoods products reaching a total of 18,600 people through community activations, women's forums, and entrepreneurship forums.
Exp held live demonstrations of multiple-use water and sanitation services, reaching a total of 3,770 people attended product demonstrations.
To create sustainability of multiple-use water and sanitation services Exp recruited 152 local Microenterprises that are now stocking the projects manufacturing partner's WASH and livelihood products for the retail community members to buy from.