The tool is designed against various phases to ensure we:

  1. Build evidence through formative assessment ‘Immersions'

  2. Develop a strategic communications plan

  3. Design a communication program

  4. Implement the program

  5. Monitor, evaluate and measure the stages of program to meet project objectives.

Six Sense Intervention is Exp Social Marketing’s internal process tool.

 

It is a comprehensive process tool that uses the evidence from both desk reviews and the formative assessment.

 

It is a creative process that uses the knowledge of the target audience needs and intersects it with the intervention need to build a ‘bottom up’ target centric program that will lead to sustainable behaviour change. 

Sixth Sense Intervention Strategic Tool - Copyright Exp Group
Sixth Sense Intervention Process - Copyright Exp Group

Click Image to Magnify

Click Image to Magnify