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The tool is designed against various phases to ensure we:
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Build evidence through formative assessment ‘Immersions'
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Develop a strategic communications plan
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Design a communication program
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Implement the program
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Monitor, evaluate and measure the stages of program to meet project objectives.
Six Sense Intervention is Exp Social Marketing’s internal process tool.
It is a comprehensive process tool that uses the evidence from both desk reviews and the formative assessment.
It is a creative process that uses the knowledge of the target audience needs and intersects it with the intervention need to build a ‘bottom up’ target centric program that will lead to sustainable behaviour change.


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