USAID GHANA NUTRITION
Exp Social Marketing implemented a 18 month study to increase uptake of a nutritional supplement using a commercial approach.
The Campaign Objectives:
Reduce the prevalence of under nutrition (stunting and wasting) of children 6 to 24 months through market-based delivery of a low-cost complementary food supplement in 3 districts in Eastern Ghana.
The design phase was 3 months and included: formative assessment conducted by Exp and baseline research by GAIN to inform the development of a Strategic Plan and communication campaign design. The implementation phase was 12 months with Exp doing both product distribution and demand creation. GAIN the evaluation partner conducted the end-line evaluation after 11 months of implementation.
The GAIN findings were:
Total Population 505,633
Children under 2 years 33,649
90% of population were familiar with Koko Plus (supplement) by name.
53% Have given Koko Plus to their children at least once.
10% consistently use Koko Plus or have Koko Plus in their home.